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Build the product until customers come back on their own, then spend on marketing. Marketing a product people abandon only sends more people to the same experience.

Expansion adds monthly bills that arrive whether new customers do or not. A business that expands before its structure can carry the new cost ends up losing money in both places at once.

A business can make money on every order and still lose money, because monthly bills like rent, wages, and salaries are paid whether orders arrive or not.