Media

Open five crypto exchange apps in Nigeria side by side. The colour palettes are similar. The layouts follow the same patterns. The language is almost interchangeable. The customer sees no difference.

The sign-up flow is the first real experience a new customer has with a digital bank. For a large number of Nigerian users, it is also the last.

Everyone is spending. Everyone is showing. The new car, the wardrobe, the lifestyle that signals arrival — funded by money the business cannot yet afford to lose