Maximising Revenue
A FoodCourt Sales Optimization Case Study
At FoodCourt, a food delivery app operating in Lagos Island and its environs, we acquired 30,000 new registered customers and generated 62,000 new app installs. Additionally, we received 107,875 new orders within 60 days.
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20% MOM increase in customer registration
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50% MOM increase in app installs
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34.63% MOM increase in unique orders
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42.96% $455,000 in sales up 42.96% (Nov 2022)
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40.47% 6,644 MAUs 40.47% MOM increase
Who is FoodCourt?
FoodCourt (CoKitchen) is Africa’s leading virtual restaurant company, founded in Nigeria by Henry Nneji and Paul Adokiye Iruene. Through the FoodCourt app, people can order from a selection of virtual restaurant brands and shops focused on popular food and convenience categories, no matter where they are in Lagos, Nigeria. The app currently features 9 restaurants for food and drinks, as well as a shop section for snacks, alcohol, and home essentials.
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Objectives
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Expand FoodCourt’s reach within operating areas (Lekki, Victoria Island, Ikoyi, VGC & Marina) while increasing profitability margins.
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Acquire new audiences via new channels, and increasing retention by driving repeated purchases from existing customers through the website, emails, push notifications, and in-app messaging.
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Launch a referral & Valentine campaign to drive brand adoption and generate revenue.
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Increase business revenue by 28%.
The Challenge
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Establish authority and presence in the data market.
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Increase customer acquisition, activation, and revenue by 25%.
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Drive high-intent traffic that will convert to users.
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Target high-intent audiences interested in deriving value from online engagement.
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Achieve a 30-day user retention rate of 20%.
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