The campaign aimed to enhance the awareness and usage of the LG ThinQ App, drive community engagement, and increase sales for key LG products, including the InstaView Refrigerator, Chest Freezer, Dishwasher, Washing Machine, & Microwave.
The primary challenge was to significantly boost the awareness of the LG ThinQ App and its usage, drive community engagement with LG's audience, and enhance sales for specific key products. LG needed to overcome market saturation and ensure its innovative products and the ThinQ App stood out in a competitive landscape.
Who is LG?
LG Electronics is a global leader in consumer electronics, home appliances, and mobile communications. Founded in 1958 in South Korea, LG has become a major brand known for innovation, quality, and performance. The company operates through various business units, including Home Entertainment, Home Appliance & Air Solution, and Vehicle Components.
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SAVA Global developed an integrated marketing strategy that combined digital storytelling, social media campaigns, interactive content, and targeted promotions. The strategy included:
Engaging Content
Community Engagement
Product Demonstrations
Paid Promotions
The campaign underscored the effectiveness of a targeted, multi-channel approach in enhancing product awareness and engagement. Key learnings include:
Targeted Messaging
Community Involvement
Integrated Approach
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